1. Personal Information We
Collect
We may collect the following categories
and types of “Personal Information”:
· Contact Information: your first and last name, mailing address, email address, and phone number;
· Other identifying information: IP address, social media usernames, passwords and other security information for authentication and access;
· Financial Information: credit card, debit card and bank account information;
· Demographic information: gender, age, employment information and salary information;
· Geolocation data;
· Internet or other electronic activity: your browsing and click history, including information about how you navigate within our Site and Services and which elements of our Site and Services you use the most;
· Commercial information: products or services purchased or viewed on our Site;
· Audio and visual information: your videos and photos;
· Inferences drawn from the categories described above: in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude; and
· Other information: some information we collect might not be included in this list. It really depends on the service or product we’re offering.
2. How We Use Personal Information
· Analytical Purposes: We may use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyses preferences, trends and statistics.
· Marketing and Promotional Purposes: We may use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data and inferences to:
Inform you of our new products, services and offers;
Provide you with targeted advertising;
Run competitions and promotions;
Provide you with our loyalty program including earning points and awarding and redeeming certificates; and
Provide you with other information from and about us, including personalized marketing communications.